+44 (0)207 097 1426 david@davidoswald.net

I’m David Oswald

Instructional Design, eLearning, and Learning & Development Consultant


Product Training

You’ve already made the decision to invest in Product Training and you want it building by an expert?

That’s great, you’re on the road to improving RENEWALS, REFERRALS and REVENUE.

Training Consultancy

You think you need training for your customers or staff, but don’t know where to start?

Well, actually it might not be training that you need. That’s where Instructional Design comes in.

Book a FREE 30-minute consultation with me.

Targeted Customer Training

Remove confusion and provide your customer with effective and efficient online training.

Product Training should be a COMPETITIVE ADVANTAGE for your business.

Staff Learning and Development

Looking to drive performance improvements?

Quality Instructional Design can identify the most effective route to acquisition and application of knowledge and skills.

One Supplier

Forget about coordinating several different suppliers and contractors. Spend your time on your business and your product, or just sit back with a coffee.

Instructional Design and eLearning Development all under one roof.


Need an experienced hand to give your existing training materials a review? Need a bespoke training plan creating?

EXPERIENCE PAYS DIVIDENDS when it comes to project QUALITY, lead times and customer SATISFACTION.

Do I really need professional product training?

Well, you may be asking that because you’ve seen lots of startups throw together really amateur training content.

If you were smart enough to work out how something worked from a poor training video hosted on YouTube then that’s great.

But ask yourself the questions listed here?

Are you concerned about your brand reputation?

Amateur training content not only reflects badly on your brand, it also reflects badly on your customers’ perception of your product.

Are you happy for adverts to show on your training content?

Even if you have great video training content, hosting it on YouTube means you have adverts on your content and suggested videos playing afterwards. Free is great on the wallet, but expensive on your reputation.

Are you sure your training content is helping your customers?

Spinning up a quick video showing how to use your product is quite straightforward. But are you covering the correct features and functions? Is the context appropriate for the audience? Is the detail sufficient?

Professional Instructional Design will ensure your training material hits the target leaving your customers in no doubt they partnered with the right business.

Are you communicating too much detail to your competitors?

You need to ensure that the right audience sees your material and you protect sensitive information from escaping into the darker realms on the World Wide Web.

Professional training content will ensure sensitive information or data is masked and your don’t give away all your secrets to your competitors.

Are you sure your customers can actually use your product?

If your customers can’t use your product effeciently they aren’t getting a good return on their investment in your company’s products.

Dissatisfied customers are very unlikely to renew their subscriptions or contracts and certainly wont recommend you to their network. Word of mouth is still the most cost-effective and trustworthy marketing channel available to you.

Professionally designed training content can be your competitive advantage. Software can be costly in terms of time and money to deploy and being able to offer your customers a comprehensive training programme could be the difference between them signing on the line or not.

Do I really need help with my staff training?

You might not have the budget for a dedicated Learning and Development team, but recognise you need to offer your employees development opportunities.

Asking HR generalists or managers to deliver training might cost more, and have less success in the long run.

Ask yourself the questions listed here.

Are you sure you know what the real problem is?

Designing training can be a bit of a rabbit hole. You could end up spending a lot of time and money on something that doesn’t solve the issue you intended. An experienced Instructional Designer can home in on the actual problem and design an effective solution for you.

Are you experiencing high staff turnover?

How you onboard new hires can have a massive effect on whether they pass their probation or whether they decide to leave during their first few weeks with your company. An Instructional Designer can develop an engaging and effective onboarding programme for your business.

Do you have the experience to design training for new systems?

Technology moves fast, can you ensure that new systems are deployed to a well-trained workforce? An Instructional Designer can help you take the pressure off when deploying new systems.

Is your training material scattered across multiple systems?

Your training materials isn’t much use of your employees can’t find it. Where your training lives is an instrinsic part of an effective Instructional Design strategy. 

Do you need an experienced eye to review your existing materials?

All training content has a lifecycle. What may have worked at the time of development may need a refresher now. An experienced Instructional Designer from outside of your company can dispassionately analyse your content and make suggestions for updates as necessary.

About Me

I’m an experienced instructional designer and learning and development consultant. I’ve worked with small two-person startups up to 100,000 employee global corporations, and in this time I’ve learnt that the learning challenges they experience are often very similar. They just differ on scale and budget. 

I’ve been working in the industry for over 20 years and have learnt a lot from each of my previous projects. In addition to my learning services work I also used to teach Public Relations and I’m a full member of the Chartered Institute of Public Relations.

By bringing communications expertise together with instructional design, project management and digital learning experience I bring a balanced professional approach to my work.

And now I bring that expertise to support businesses scale their training and learning and development projects.

Photo of David Oswald


David is a great example of an excellent professional…He takes a no nonsense approach to project management, whilst constantly innovating and encouraging new ideas. I would highly recommend David to develop and support your teams and business.”

E. M.

International Sales Coach

David is a very productive person. He is one of the most dedicated professionals through his work with us. Customer focused, great and intelligent trainer. Efficient, precise and innovative. I would highly recommend him to anyone. If you need a professional to do a job, make sure you have David.


Sales Director

David is an immensly talented hard-working individual and was part of the team that migrated ticketing systems and as part of their management team he seamlessly managed the entire process.


VP of Customer Training

Kickstart your Learning and Development strategy today

Training, Learning and Development are extremely cost effective routes to:

  • Improving your customer renewal, referral and general satisfaction rates
  • Turning customers into brand ambassadors
  • Developing motivated and skilled employees
  • Improving staff retention rates

Can you afford not to have professional Instructional Design?

Not ready to book an appointment, or just want to send an email?

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