Do I really need professional product training?
Well, you may be asking that because you’ve seen lots of startups throw together really amateur training content.
If you were smart enough to work out how something worked from a poor training video hosted on YouTube then that’s great.
But ask yourself the questions listed here?
Are you concerned about your brand reputation?
Amateur training content not only reflects badly on your brand, it also reflects badly on your customers’ perception of your product.
Are you happy for adverts to show on your training content?
Even if you have great video training content, hosting it on YouTube means you have adverts on your content and suggested videos playing afterwards. Free is great on the wallet, but expensive on your reputation.
Are you sure your training content is helping your customers?
Spinning up a quick video showing how to use your product is quite straightforward. But are you covering the correct features and functions? Is the context appropriate for the audience? Is the detail sufficient?
Professional Instructional Design will ensure your training material hits the target leaving your customers in no doubt they partnered with the right business.
Are you communicating too much detail to your competitors?
You need to ensure that the right audience sees your material and you protect sensitive information from escaping into the darker realms on the World Wide Web.
Professional training content will ensure sensitive information or data is masked and your don’t give away all your secrets to your competitors.
Are you sure your customers can actually use your product?
If your customers can’t use your product effeciently they aren’t getting a good return on their investment in your company’s products.
Dissatisfied customers are very unlikely to renew their subscriptions or contracts and certainly wont recommend you to their network. Word of mouth is still the most cost-effective and trustworthy marketing channel available to you.
Professionally designed training content can be your competitive advantage. Software can be costly in terms of time and money to deploy and being able to offer your customers a comprehensive training programme could be the difference between them signing on the line or not.
Do I really need help with my staff training?
You might not have the budget for a dedicated Learning and Development team, but recognise you need to offer your employees development opportunities.
Asking HR generalists or managers to deliver training might cost more, and have less success in the long run.
Ask yourself the questions listed here.
Are you sure you know what the real problem is?
Designing training can be a bit of a rabbit hole. You could end up spending a lot of time and money on something that doesn’t solve the issue you intended. An experienced Instructional Designer can home in on the actual problem and design an effective solution for you.
Are you experiencing high staff turnover?
How you onboard new hires can have a massive effect on whether they pass their probation or whether they decide to leave during their first few weeks with your company. An Instructional Designer can develop an engaging and effective onboarding programme for your business.
Do you have the experience to design training for new systems?
Technology moves fast, can you ensure that new systems are deployed to a well-trained workforce? An Instructional Designer can help you take the pressure off when deploying new systems.
Is your training material scattered across multiple systems?
Your training materials isn’t much use of your employees can’t find it. Where your training lives is an instrinsic part of an effective Instructional Design strategy.
Do you need an experienced eye to review your existing materials?
All training content has a lifecycle. What may have worked at the time of development may need a refresher now. An experienced Instructional Designer from outside of your company can dispassionately analyse your content and make suggestions for updates as necessary.
I’m an experienced instructional designer and technical communicator who really enjoys working with tech and tech companies.
I’ve worked with small two-person startups up to 100,000 employee corporations and in thios time I’ve learnt that the problems they experience are very similar. They just differ on scale and budget.
I’ve been working in the industry for over 20 years and have learnt a lot from each of my previous projects. In addition to my Product Training work I also used to teach Public Relations and I’m a full member of the Chartered Institute of Public Relations.
By bringing communications expertise together with instructional design and my technical experience I bring a balanced professional approach to my work.
And now I bring that expertise to support businesses scale their training, learning and development projects.
“David is a great example of an excellent professional…He takes a no nonsense approach to project management, whilst constantly innovating and encouraging new ideas. I would highly recommend David to develop and support your teams and business.”
“David is a very productive person. He is one of the most dedicated professionals through his work with us. Customer focused, great and intelligent trainer. Efficient, precise and innovative. I would highly recommend him to anyone. If you need a professional to do a job, make sure you have David.“
“David is an immensly talented hard-working individual and was part of the team that migrated ticketing systems and as part of their management team he seamlessly managed the entire process.“